At Puntolab we know that understanding peoples’ situations and contexts will allow you to come up with better ideas, so that’s why:
- We offer ongoing research and advice to discover the contexts, realities and latent needs of your customers.
- We have an expert team of psychologists, sociologists, communicators and marketers focused on detecting opportunities for your business.
- We use a variety of research techniques including: individual methods to go deeper into peoples’ experiences (interviews, in-context observations, diaries); group activities to discuss issues (triads, focus groups, workshops, jobs-to-be-done); evaluation techniques to validate hypotheses (online surveys, etc)
Want us to help you detect opportunities?
At Puntolab we know that web analytics are enhanced by agile research that helps to optimize results faster. That’s why:
- ● We offer you ongoing research and advice to discover the reasons why your users get stuck, disoriented or frustrated on your site or app.
- We have a team of researchers trained in human-computer Interaction and User Experience.
- We evaluate the digital experience of websites and mobile apps including:
- Usability Testing to understand why users can’t solve tasks by themselves with techniques such as Think Aloud Usability Testing, and in-context observation, among others.
- Findability Testing to analyze what information is difficult to find on each page with techniques such as First Click, Scrolling heat maps, triads with call centers, etc.
- Information architecture: to understand why the menu is not intuitive and how to optimize it with techniques such as Card Sorting, Tree Testing and more.
- Form Optimization: to understand why users get stuck or confused filling out forms and payment gateways with techniques such as Form Tracking, Form Testing and more.
- Content Testing: to understand which terms or copy are confusing to your users.
Want to optimize your digital experience?
At Puntolab we know that your customers and users have high expectations in terms of your omnichannel experience and have a lot to share.
That’s why, to understand if your service responds to the needs of your customers in a consistent way, managing to articulate all channels and points of contact, we offer:
- An in-depth analysis of the experiences your customers go through at branch offices via telephone support, emails, human and bot interactions, etc., by applying a variety of techniques carried out by a specialist team of psychologists, sociologists, and marketers, among others.
Want to analyze your customers’ experience across all your touch points?
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